Platinum Dirt is a high end leather goods design company with a difference. Someone had the wonderful idea of re-using the leather from the interiors of scrapped cars to make jackets and bags. The implications for style are obvious. The jackets look severely cool with the VIN plate of the car from which they were made on the chest and authentic details such as quilting and in the case of Cadillac jackets the embroidered logo found on the car seats. The emblems from the car hoods (Those in the UK read: bonnets) are repurposed as zipper pulls.
The other side of these edgy-looking fashion pieces is that no new cows must be killed for their manufacture which means less pollution from animal waste and tanning chemicals and sets the minds of vegetarians at rest!
Anyway, The designers were in town a couple of weeks ago and we arranged an impromptu fashion shoot in SoHo, Tribecca and Battery park city. I had a great time hanging out with the guys and getting some great shots.
The brains behind the whole operation Pose for a PR shot.